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Beauty with a Purpose

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Elizaveta Golovanova represented Russia at Miss World 2012. For her Beauty With a Purpose project, Elizaveta responded to the urgent need of her fellow Russians at a time of crisis and uncertainty. Below, in her words, is her project.


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On July 6 2012, a terrible flood covered Krymsk city in Russia. In the middle of the night wanes up to 7-8m high covered the streets, cars and houses with sleeping people. They spent up to 8 hours in cold water before they were saved. Many did not survive though, and early estimates put the death toll at over 1000. During the aftermath thankfully many people were found and the official statistics today are at 150.

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The city is ruined. Those who survived stayed without houses, without clothes, food and water, and most importantly vital medicines . Volunteers all around the country sent as much as they could, be it food, clothes or medical supplies to help the Krymsk people.

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In the immediate aftermath, I felt it my duty as a Russian to come to the aid of those suffering, and became part of the movement to bring relief to my fellow countrymen.  I felt that the most lacking resource would be medicines and medical supplies, so I visited my local pharmacy and purchased as many supplies as I could carry, and brought them to the local relief centre which was providing the logistical support for the delivery of the aid.

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Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.
MISS WORLD
MR WORLD
MISS TEEN WORLD

Julia Morley

Julia Morley MESSAGE FROM JULIA MORLEY

CHAIRMAN AND CHIEF EXECUTIVE OF THE MISS WORLD ORGANISATION

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