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Beauty with a Purpose

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The Miss World Peru Organisation, spearheaded by Miss World Peru 2014 Sofia Rivera have recently begun a new Beauty with a Purpose campaign in Sofia’s native region or Pasco, bringing aid to those in hard to reach rural areas who are in need.

Pasco is located in the central zone of Peru, and although known for mining projects, is also home to many small rural communities that have difficult access to basic necessities.

Seasonal low temperatures paired with altitudes as high as 4,000m create conditions which cause difficulties for the most vulnerable in society, especially children, who are sadly suffering and dying from pneumonia and respiratory illness from the region's “cold spells”.

Sofia, a native of Pasco and compelled to make a difference, has already met with community leaders and authorities discussing new ideas to raise awareness and bring hope to these communities that desperately need our help. There is need of vaccinations, medicines and education on hygiene for children at each community.



In this photo, Sofia is helping mapping out a new plan with the President of the Club of Pasco, Mr. Paco Solano, and other authorities (not pictured) to bring help to the isolated impoverished communities in the region.

We look forward to seeing how Sofia gets on with her project, and wish her the best of luck!

Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.

  

MISS WORLD
MR WORLD
MISS TEEN WORLD

Julia Morley

Julia Morley MESSAGE FROM JULIA MORLEY

CHAIRMAN AND CHIEF EXECUTIVE OF THE MISS WORLD ORGANISATION

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