Beauty with a Purpose

MESSAGE FROM JULIA MORLEY
CHAIRMAN AND CHIEF EXECUTIVE OF THE MISS WORLD ORGANISATION

60 years is some achievement - Miss World is the longest running event of its kind. Created in 1951, it has grown into a truly international showcase of beauty, fashion, talent and culture. It brings nations together in a way that is unmatched by any other event. 115 nations living together for one month under the same roof, eating the same foods and sharing the same itinerary.

30 years ago I created a new theme for Miss World, Beauty With A Purpose, making the Miss World crown the symbol for fundraising, inviting the contestants and licence holders
from each country to help aid projects in their own countries.

Many of our contestants and licence holders are so motivated by Beauty With a Purpose that they create their own activities to improve the lives of others. We not only encourage this, but wherever possible we try and support them with practical help.

I have always had a hands-on approach to fundraising projects; whether it is housing homeless families across Vietnam or the health missions to Haiti, I have always strived for a better quality of life for sick and disadvantaged children.

Who would have thought that we would be celebrating our 60th year with a record number of countries participating and now firmly established as the world’s most watched annual event!

JULIA MORLEY – BIOGRAPHY

Julia Morley - Chairman and Chief Executive of the Miss World Organisation - President of Variety International, The Children’s Charity

Julia Morley is the president of Variety International, The Children’s Charity. She is the first British  woman to ever hold the presidency for the world’s most famous show-business charity.

As Chairman of Miss World, Julia introduced the theme of ‘Beauty With A Purpose’ which has been responsible for raising hundreds of millions of dollars in support of sick and disadvantaged children.

In 2009, Julia used the opening of the Miss World Festival to launch the Variety International Children’s Fund with a special Charity Dinner which raised over $400,000 for nutritional, educational and medical projects in Haiti.

Miss World Organisation has worked hand-in-hand with Variety all over the United States. Every year, the reigning Miss World makes appearances on behalf of Variety to help raise funds in support of America’s children.

The theme of Beauty With A Purpose is at the heart of Miss World, working tirelessly to raise funds for many good causes over the years.  Julia’s “Beauty With A Purpose” projects have touched the lives of children in over 100 countries.

When Simon Cowell was honoured with the 2010 Humanitarian Award at the Variety World Conference in Hollywood, he kindly remarked that it was Julia Morley who should be collecting the award in his place, for her outstanding work as a humanitarian.

Just a few months later Julia Morley was honoured with the Humanitarian Award by Variety of Ireland.